The former Bloomin’ executive joins Smalls Sliders as the restaurant company has over 200 units open or under development.
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Separating that brand’s image from Hardee’s has yielded positive results for both restaurants
Celebrity partnerships and engaging social media emphasize that the restaurant chain offers something for everyone
The Whopper and customizability are hallmarks of the restaurant concept’s branding
A fine-dining heritage and knowledge of its customer base helps the restaurant chain resonate with its audience