Ten years ago, Argo Tea founder and chief executive Arsen Avakian was struck by a prediction that U.S. consumers, too, would eventually fall in love with the world’s second-most consumed beverage. At the time, he said, most Americans saw tea as a healthful but bitter, unappealing drink you only choked down when you were feeling sick. And while this perception still exists among many consumers, trend watchers agree the country is in the middle of a sea ...
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Contact: Desiree Torres Desiree.Torres@penton.com