(Continued from page 1) Centerplate has invested millions of dollars in consumer research. Insights into what consumers are looking for drives new food and service offerings, which drive success, Hague said. That’s easier said than done, however. “Taking big data and transforming it to smart data and getting the right fit is what we’ve been working on,” he said. To accomplish that, Centerplate has launched its own hospitality design firm called Centerplate Stir, ...

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