Baja Fresh Mexican Grill is poised for a turnaround with a menu revamp and a new restaurant design in the works. Two years after chief executive Chuck Rink took the role, the 233-unit chain is positioning itself to better compete in the increasingly crowded fast-casual space, where 1,500-unit Chipotle Mexican Grill looms large. RELATED • Baja Fresh parent names Chuck Rink CEO • Max Brenner moves toward fast-casual format • More restaurant operation news Baja Fresh ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 or Erica Namtalov (212) 204-4361 

Already registered? here.