Baja Fresh's new design is meant to emphasize brand attributes of freshness and quality.
Baja Fresh Mexican Grill is poised for a turnaround with a menu revamp and a new restaurant design in the works. Two years after chief executive Chuck Rink took the role, the 233-unit chain is positioning itself to better compete in the increasingly crowded fast-casual space, where 1,500-unit Chipotle Mexican Grill looms large. RELATED • Baja Fresh parent names Chuck Rink CEO • Max Brenner moves toward fast-casual format • More restaurant operation news Baja Fresh ...
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Contact: Desiree Torres Desiree.Torres@penton.com