Bruegger’s Enterprises Inc. has pulled the wraps off a new prototype unit in Woodbury, Minn., that highlights a “bake theater” and an industrial-influenced look.

The 302-unit division of Le Duff America Inc. opened the unit in a suburb east of St. Paul, Minn., on Jan. 22.

Allison Russell, Le Duff America’s Dallas-based manager of design and concept, said the Woodbury location is the brand’s flagship design.

“This was developed as a prototype so that we can incorporate this going forward,” Russell said. “We have another new bakery that we have planned for this year, and we are taking some of these aspects and retroactively going into some of the renovations. We want to make a really consistent brand statement throughout the portfolio of assets.”

The 2,200-square-foot bakery features an open kitchen separated from in-store patrons and the parking lot by plate glass windows, which offer views of the unit’s traditional kettle for boiling bagels and oven.

The new location also features community tables and bar seating, and sports a revised logo, team uniforms and packaging. The menu will include new breakfast and lunch categories, with salmon in salads and sandwiches.

One wall will display work by the winner of the “Bruegger’s Bagels $10,000 Artist Challenge,” which through March 31 is seeking submissions from area artists to be featured prominently in the location.

The contest helps get customers to participate in the design, which is part of the brand’s focus, said Judy Kadylak, Bruegger’s director of marketing.

“We are a neighborhood gathering place, and the new prototype is designed to accentuate our bagel tradition while also celebrating new ideas and the creative spark,” Kadylak said.

Bruegger’s, headquartered in Burlington, Vt., is owned by Le Duff America, which also owns the Mimi’s Café, La Madeleine and Brioche Dorée brands. Le Duff America is owned by Paris, France-based Groupe Le Duff.