London-based sandwich chain Pret A Manger came out of the gate rapidly after gaining a toehold in New York in 2000. With the backing of McDonald’s Corp. — which initially owned a stake in the U.S. branch of the business — Pret A Manger US opened 16 shops in New York in just a couple of years. However, Pret, with its innovative premade sandwich concept, failed to catch on with New Yorkers, and the brand was forced to shutter six stores. At that point, Pret retrenched, ...
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Contact: Desiree Torres Desiree.Torres@penton.com