Krystal’s “Craver Cruiser tour,” promoting the chain’s new Stacker burgers, is not only a 10-city sampling tour, but also a chance to accelerate the quick-service operator’s plans from turnaround mode back to unit expansion, chief executive Doug Pendergast said. Krystal’s recent gains in unit-level profitability over the past two years, since Argonne Capital Group LLC acquired the brand, helped the chain reverse multiyear declines in traffic and unit ...
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Contact: Desiree Torres Desiree.Torres@penton.com