Leaders at McDonald’s Corp. indicated during the company’s fourth-quarter earnings call that the intense pace of product introductions that “overcomplicated” its U.S. restaurants in 2013 would give way to greater focus on operational execution and more engaging marketing this year. While the Oak Brook, Ill.-based company still managed to grow its net income 2.4 percent to $5.59 billion for fiscal 2013, its earnings and global same-store sales in the Dec. 31-ended ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.