McDonald’s Corp. will attempt to overcome persistent headwinds and grow its market share in the United States in 2014 with new initiatives focused on customization and speed of service. McDonald’s confirmed the test of “build-your-own” burgers in Southern California and plans for a third drive-thru window in forthcoming rebuilt or newly built restaurants. Both tests speak to McDonald’s publicly stated plans to expand menu offerings and improve speed of ...
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Contact: Desiree Torres Desiree.Torres@penton.com