Mooyah Burgers, Fries & Shakes is renewing its emphasis on operations and some possible new menu items as co-founder Rich Hicks again takes the helm of the 54-unit concept. Hicks assumed the role of interim chief executive and president of the Plano, Texas-based better-burger chain last week, while the company seeks a replacement for Bill Spae, who had held that position since January. In a letter to franchisees, Hicks said he and Todd Istre, with whom he co-founded the brand in ...
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Contact: Desiree Torres Desiree.Torres@penton.com