A reformulated Neapolitan-style pizza drove sales during Sbarro’s two-month trial of new products, service style and decor at 10 test units, but the Italian quick-service chain’s new line of made-to- order pastas and sauces did little to spur trial during that time. As a result, the 1,013-unit mall-centric chain, which is working to migrate into the fast-casual marketplace, will concentrate on the continued development of its pizza products and other, more portable menu ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?