Three ways to improve restaurants' negative image

People, Performance & Profits

The mainstream press and politicians have a penchant for denigrating the foodservice industry. “Burger-flippers,” “dead-end career,” and “McJob” are but three of the derisive terms routinely applied to the restaurant business.
 And yet ironies abound: We’re the largest U.S. employer outside of government, our industry has outpaced the U.S. economy in job growth for the last 12 years, the press corps has shed as many jobs as we’ve created, ...

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