My social network has been blowing up the last few weeks. Not just with anticipation for (or spoilers of) the new season of “Game of Thrones,” but with excitement about a food delivery service. Since startup Instacart began serving my city in recent weeks, my feeds have been littered with posts from users that include phrases such as “changed my life,” “isn’t it beautiful,” and “it’s effing amazing!” Some even include photos of ...

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