This is a special message from the Beef Checkoff Program. The sluggish economy hasn’t diminished the crave appeal of beef one bit. According to a recent checkoff-funded study, 63 percent of patrons prefer a strip steak over other proteins after a long week. But it does make restaurant customers choose the occasions more carefully when they indulge in a longed-for “reward” steak. However, restaurant operators are finding creative ways to provide luxurious and satisfying ...
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Contact: Desiree Torres Desiree.Torres@penton.com