Dick Lynch was jazzed to join Popeyes Louisiana Kitchen in 2008 as chief marketing officer, even though it meant giving up his GO LLC consulting firm, which he founded after decades working at advertising agency Campbell Mithun. The brand’s Louisiana heritage, he said, made it “a rocket ship waiting to be launched,” and the chance to draw upon the flavors and traditions of the region provided Popeyes with the “guard rails” to focus menu development and ...

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