This article is part of NRN's first International Top 25 special report, a ranking of the 25 largest restaurant chains and companies, by worldwide sales, with headquarters outside of the U.S. and Canada. NRN partnered with business intelligence specialist Euromonitor International for this report, which is available in full only to Nation’s Restaurant News magazine subscribers in the August 20 issue. Subscribe here.
The International Top 25 is a look at the 25 largest restaurant chains and parent companies with headquarters outside of the United States and Canada based on their worldwide foodservice sales, as calculated by London-based Euromonitor using the resources of its regional offices in Chicago; Singapore; Shanghai; Vilnius, Lithuania; Santiago, Chile; Dubai, United Arab Emirates; Cape Town, South Africa; Tokyo; Sydney; and Bangalore, India; and a network of over 800 analysts worldwide.
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The International Top 25 companies selected by Euromonitor qualified on the basis of worldwide systemwide sales, or the receipts from company-operated and franchised or licensed restaurants for all of the proprietary concepts owned by the company in question. However, Euromonitor excludes from its company “sales” presentations the sales, if any, from concepts licensed or franchised from others.
The “25” in the International Top 25 refers both to the rosters of the largest international players and to the five leading chains and parent companies in five regions selected by the research house and NRN: Asia-Pacific, Australia-New Zealand, Latin America, Middle East-Africa and Western Europe. The chains were selected based on their headquarters’ regions and their sales within their home regions, while the companies — based in the same regions — made the small roster on the basis of the aggregate systemwide sales within their home regions from all their proprietary concepts.
For its part in the research, NRN compiled a list of the Top 5 retail foodservice chains, as opposed to contract operations and hotels, with headquarters in the United States or Canada based on international sales, or those generated by their systems outside of their home countries. For the purposes of International Top 25, NRN followed Euromonitor’s lead and reported for companies the systemwide international sales of all their proprietary brands.
It should be noted that while NRN sees the International Top 25 as a natural extension of its Top 200 series on domestic foodservice activity, the presentation of data for the International Top 25 differs greatly from that used for Top 100 and Second 100. Even apart from Euromonitor’s use of aggregate concept systemwide sales for companies, as opposed to Top 200’s revenue from company-restaurant sales, franchise fees and franchise sales royalties, the presentations for this report differ in other ways from NRN’s Top 200 practices.
Among the differences: Euromonitor presents all numbers based on calendar-year results versus the actual fiscal years of the spotlighted chains or parents; includes in sales numbers the full amount paid by consumers to the chains, including value added taxes where applicable; and converts all sales numbers in a multiyear series to U.S. dollars based on a fixed rate for the latest year in question, which for the International Top 25 means 2011.
Contact Alan J. Liddle at alan.liddle@penton.com.
Follow him on Twitter: @AJ_NRN
