Arby’s Smokehouse Brisket sandwich
Researching the consumer
(Continued from page 1) How did you do your research? Van Popering: We established consumer guidance panels — literally thousands of guests who have said they want to be part of the menu development process. So we engage in a two-way conversation with them on a regular basis. The idea and experience around food is as important as the actual ingredient that we’re serving. So rather than offering a sandwich or snack or side options, we want to know what motivates them to come in, ...
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Contact: Desiree Torres Desiree.Torres@penton.com