Arby’s Smokehouse Brisket sandwich
Researching the consumer
(Continued from page 1) How did you do your research? Van Popering: We established consumer guidance panels — literally thousands of guests who have said they want to be part of the menu development process. So we engage in a two-way conversation with them on a regular basis. The idea and experience around food is as important as the actual ingredient that we’re serving. So rather than offering a sandwich or snack or side options, we want to know what motivates them to come in, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?