Bill Dunn, president and COO of Auntie Anne's.
Benefiting from television exposure
(Continued from page 1) How does Auntie Anne’s benefit from a competition show like this, in which your customers could watch and learn about the franchise side of the business? The reality TV show has become more and more popular as time has gone on, and it’s important that when you make the decision to participate, you fully vet what the goal of the show is. Does it fit with your brand values? It’s extremely important first to confirm that it’s a fit for your ...
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