Saed Mohseni, CEO of Bravo Brio
Pushing for a sales turnaround
(Continued from page 1) With all the sales-driving initiatives you’ve introduced the past 12 months, why are you confident sales will turn around? The business has its ups and downs, and as a whole, not just our business but also casual dining and the polished-casual segment are going through some transition. When that happens, some brands focus exclusively on value and substantial discounts, and usually those are short-lived. We tend not to go that direction, but it does impact the ...
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Contact: Desiree Torres Desiree.Torres@penton.com