Stacey Kane, vice president of marketing at East Coast Wings & Grill, has been promoted to the role of chief marketing officer, the company said Monday.

Kane joined East Coast Wings & Grill in February 2015 to lead the marketing team. The Winston-Salem, N.C.-based chain has reported 12 consecutive quarters of positive same-store sales.

She worked previously as global director of buzz at AmRest Restaurants, based in Wroclaw, Poland, which owns close to 800 restaurants among nine brands in 12 countries. Before that, she was vice president of marketing at California Tortilla and also spent 11 years prior as a media buyer for Subway.

In her new role at East Coast Wings & Grill, Kane will continue to oversee brand positioning, digital marketing, customer acquisition and social media platforms, with an increased focus on data analytics, franchise sales and brand culture, the company said.

“Stacey can look at business not only from a marketing perspective, but with an operational mindset as well,” Sam Ballas, East Coast Wings & Grill CEO, said in a statement. “Upon joining the company, she implemented both national and localized strategies, which have had a positive effect on sales. It’s been a pleasure watching her ignite the progression and growth of East Coast Wings & Grill, in addition to her personal brand development.”

East Coast Wings & Grill is a casual-dining concept with more than 80 units nationwide and a menu that focuses on chicken wings with various sauces, salads, wraps and burgers.

Contact Lisa Jennings at lisa.jennings@penton.com.
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