Patxi’s Pizza has named Peter Serantoni chief concept officer, a position newly created in a move to build infrastructure.

Serantoni was previously vice president of product development and executive chef for Vicorp Inc., parent to the Bakers Square and Village Inn concepts.

In addition, Glenis Welzien, former director of supply chain for Andre Boudin Bakeries, was appointed to director of supply chain at San Francisco-based Patxi’s.

Serantoni will work with co-founder and executive chef Patxi Azpiroz to further develop the Chicago-style pizza brand’s menus and bar offerings, the company said.

Prior to Vicorp, Serantoni was chief culinary officer and senior vice president of food, beverage and purchasing for Chevys Inc., which is now part of Real Mex Restaurants Inc. He also helped develop the Fuzio Universal Pasta brand and opened the Trattoria Bruno restaurant in Southern California’s Orange County.

Welzien was previously director of purchasing for Chevys — for more than a decade — and, prior to that, worked with Marriott Corp.’s restaurant group.

The 12-unit Patxi’s closed on a deal in February that gave private-equity firm KarpReilly LLC a controlling interest. The investment will allow the chain to ramp up growth with the goal of reaching more than 70 units within five years.

Contact Lisa Jennings at lisa.jennings@penton.com
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