The chief executive of Teavana is stepping down, and the 350-unit tea chain will be led by the former president of Starbucks Canada.
Last week, Starbucks said Teavana’s CEO Andy Mack would be retiring. Mack co-founded the Atlanta-based tea retail chain in 1997 and aided Teavana through the transition after it was acquired by Seattle-based Starbucks in 2012 for $620 million.
Starbucks named Annie Young-Scrivner, the former president of Starbucks Canada, as executive vice president and president of Teavana.
Young-Scrivner will be replaced by Rossann Williams, a nine-year retail operations executive and Starbucks’ partner resources senior vice president, who was appointed senior vice president and president of Starbucks Canada.
Cliff Burrows, Starbucks’ group president, U.S., Americas and Teavana, said the company is grateful for Mack’s leadership “establishing Teavana as a world-class leader responsible for bringing premium tea to millions of customers over the past 17 years.
“Tea is the second most-consumed beverage in the world and represents a sizeable opportunity for Starbucks as we continue to grow around the world,” Burrows said. “Under [Young-Scrivner’s] leadership, we plan to do for tea what we did for coffee by significantly expanding the availability of new and innovative Teavana products in Starbucks and Teavana retail stores and through other channels.”
Most of Teavana’s locations are mall-based retail stores, but Starbucks recently opened two locations of a new Teavana tea bar concept, in New York and Seattle, which the company plans to grow.
Young-Scrivner has been leading Starbucks Canada since May 2012. Before that, she served for three years as Starbucks global chief marketing officer and president of Tazo Tea, Starbucks’ other tea brand. Canada is Starbucks’ largest international market, with 1,400 locations.
Williams has held several leadership roles, both international and domestic, within Starbucks’ U.S. business. Before serving in Partner Resources, Williams was a division senior vice president of Starbucks Sunbelt region in the U.S., and she worked in Amsterdam for three years as an executive on the coffeehouse chain’s Europe, Middle East and Africa regional team.
Both Young-Scrivner and Williams will report to Burrows in their new roles.
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