Tropical Smoothie Café has hired Lisa Wenda as its first chief marketing officer, the latest in a class of new executives who have joined to lead other areas of the fast-casual chain’s development, including finance and franchise growth. Most recently, Wenda was vice president of field marketing for North America at Arby’s Restaurant Group. In her 14 years in the quick-service industry, she has held marketing roles with Yum! Brands Inc., AFA Service Corporation and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?