Director of customer marketing, Kellogg Company

Though this is Wasco’s first role in customer marketing and she is managing the largest team of her career, she has challenged her team’s approach to the business and has driven alignment across the organization while realizing financial objectives. Since taking the lead on the GS1 supply chain and information sharing initiative — a complex project that has made real-time information on Kellogg’s product line available to the industry — the company has been recognized as one of the leaders of this initiative by Kellogg customers.

Wasco is focused on obtaining results but also helps develop team leadership at the same time. She also gives back to the industry through service on many WFF committees.

Nominated by: Ben Wexler, vice president of marketing and innovation, Kellogg