Twisted Root Burger Co. of Dallas also strives to offer a quality meal at a reasonable price, but ditched the sophisticated interiors in favor of a casual, quirky atmosphere. Founder Jason Boso says the seven-unit chain was designed to be a place where you “can wear fl ip-fl ops and a baseball cap but not diminish the quality of the food.” That no-frills approach seems to be resonating with customers. The chain is projecting annual systemwide sales of $10 million for 2011. <a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!