The entertainment industry veteran cultivates a network of authentic influencers for the...

Leveraging creators’ passion helps drive authentic experiences for the restaurant’s fans, and...

The restaurant’s customers skew older than QSR average, so it’s critical to strike a balance

The restaurant’s marketing priority is communicating convenience, value

The VP leans into digital, data, customer-centric marketing

CMO Tariq Hassan has driven tremendous success with the restaurant company’s influencer strategy...

Separating that brand’s image from Hardee’s has yielded positive results for both restaurants

Celebrity partnerships and engaging social media emphasize that the restaurant chain offers...

The Whopper and customizability are hallmarks of the restaurant concept’s branding

A fine-dining heritage and knowledge of its customer base helps the restaurant chain resonate...