Applebee’s is planning to roll out a new All-In Burger platform next week with a digital marketing campaign that unveils its “secret” recipe. An amusing spoof video titled “You’ll Never Believe How These Applebee’s Burgers are Made” hit social media Tuesday. It portrayed a faux fan who infiltrates the chain’s Kansas City, Mo.-based test kitchen, plants several hidden cameras, walks in and pronounces, “I work ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.