BJ’s Restaurants Inc. has launched its first multimedia campaign, called “One for All,” to integrate television and digital advertising more prominently into its marketing initiatives, which also include new menu items and the test of mobile ordering. BJ’s has stated publicly that marketing expenditures in the first quarter would increase to $5.5 million, compared with $3.4 million in the first quarter of 2013. Amid a difficult fourth quarter and more recent trouble ...
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