The restaurant industry invented a concept I believe should be copied by every other industry: the signature dish. A signature dish helps consumers position the restaurant brand in their minds. Is it high end or low end? Is it ethnic or mainstream? Is it fast food or casual or white tablecloth? Is it basic or gourmet? A signature dish tells consumers a lot about what to expect should they venture inside the restaurant. In the outside world we call this strategy “focus,” and ...
Why Subscribe To NRN Digital & Print Access?
You get Nation’s Restaurant News in your mailbox twice a month PLUS unlimited online access to our premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.
Bonus--Only for Subscribers: Free NRN iPad App
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!