The Coffee Bean & Tea Leaf has launched what it calls the most comprehensive advertising campaign in its 51-year history. The “Keep Cool and Summer On” campaign targets Millennials and encourages them to drink iced coffee and the chain’s signature Ice Blended drinks. It includes outdoor, radio, video, online banner ads and social media placements. Wongdoody, Coffee Bean’s recently appointed ad agency, developed the campaign, which centers on the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?