Loyalty goes mobile As more U.S. consumers become smartphone users, restaurants will need to encourage repeated interactions with their brands on their customers’ mobile screens via apps or mobile-optimized websites. According to Kobie Marketing’s report “Omnichannel Loyalty Becomes Omnipresent in the New Year,” more than 25 percent of people who belong to loyalty clubs for restaurants and other retailers prefer to access such programs via their mobile ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.