Recent changes to the way social-media platform Klout calculates its score to measure online influence have benefited brands that stay committed to the social profiles they build and that integrate all ways they communicate with customers online. That was good news for Arby’s, which says it holistically approaches its Facebook, Twitter and Foursquare profiles, linking content, comments and check-ins to one another. In the 2011 fourth quarter rankings of the Restaurant Social Media ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.