In 2007 McDonald’s had 85 items on its menu. Today, it has 145. That represents an increase of 70.6 percent. Taco Bell plans to double its annual domestic sales by 2021. And how is the brand planning to do that? According to analysts who attended an investor meeting, the majority of the increase will come from “more menu items and more dayparts.” In addition to line extensions on Taco Bell’s main menu, a new breakfast lineup will roll out systemwide by 2014, ...

Subscribe To Digital Access

Why Subscribe To NRN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

 

Already registered? here.