Ace Metrix has named five casual-dining brands and five quick-service chains as some of the most effective advertisers of 2013, and those restaurants are in the running for the category’s “brand of the year” distinction, based on the firm’s proprietary television advertising analytics. In early January, the brands with the highest “Ace Score,” which Ace Metrix calculates from consumers’ ratings of how watchable and persuasive TV commercials are, will ...

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