Burger King has invited its agency partners, as well as a number of outside agencies, to come up with a new advertising idea. The fast-food chain is trying to improve its current “Taste is king” idea to bring it more in line with its earlier “Have it your way” slogan. Good thinking. “Taste is king” is a typical one-sided slogan. It says that Burger King is committed to the idea of serving very good-tasting food. But it doesn’t say anything ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.