Burger King has invited its agency partners, as well as a number of outside agencies, to come up with a new advertising idea. The fast-food chain is trying to improve its current “Taste is king” idea to bring it more in line with its earlier “Have it your way” slogan. Good thinking. “Taste is king” is a typical one-sided slogan. It says that Burger King is committed to the idea of serving very good-tasting food. But it doesn’t say anything ...
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