As the top four pizza chains shrink their prices in a heated battle for market share, smaller players are magnifying what they see as their competitive differences. Unable to match such discounted offerings as Pizza Hut’s nine Big Pizza Sliders for $10, Papa John’s Pizza’s $11 large specialty pizzas, Domino’s Pizza’s medium pan pizzas for $7.99 or Little Caesars Pizza’s $5 Hot-N-Ready pizzas, regional chains and independents are focusing on quality, ...

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