The Super Bowl has never gone into overtime, but advertisers Pizza Hut and Taco Bell are planning to extend their Super Bowl marketing beyond game day ads with digital promotions and systemwide giveaways after the final gun sounds on the National Football League’s Feb. 3 championship game. The two chains, both owned by Louisville, Ky.-based Yum! Brands Inc., have pregame commercials planned to introduce new products, including a Cantina Bell Steak Burrito at Taco Bell and an ...

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