A study of the most effective advertisers in the restaurant industry by Ace Metrix revealed that “America’s love affair with casual dining” continued in 2012, the advertising research firm’s executive vice president of marketing, Jonathan Symonds, said. After asking thousands of survey respondents to rank brands’ TV commercials based on how persuasive and watchable they were, Ace Metrix calculated its proprietary Ace Score for each restaurant. The Mountain ...
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