Jack in the Box is promoting a new bacon burger in a commercial slated to air during the Super Bowl.

The Bacon Insider has bacon pieces mixed into a beef patty and is topped with six half-slices of hickory-smoked bacon, bacon mayo sauce, lettuce, tomato and American cheese, served on a brioche bun.

The sandwich is priced at a suggested $4.99.

Contact Bret Thorn at bret.thorn@penton.com.
Follow him on Twitter: @FoodWriterDiary