Wendy’s “Pretzel Love Stories” ad campaign uses comments from social media to write the dialogue for soap-opera-inspired short videos about its new Pretzel Pub Chicken sandwich. Wendy’s actively courted social media attention in what the company called a “360 marketing campaign” for its pretzel bun sandwiches, starting with the debut of the Pretzel Bacon Cheeseburger earlier this year. The marketing plan for the cheeseburger included national TV ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?