Wendy’s “Pretzel Love Stories” ad campaign uses comments from social media to write the dialogue for soap-opera-inspired short videos about its new Pretzel Pub Chicken sandwich. Wendy’s actively courted social media attention in what the company called a “360 marketing campaign” for its pretzel bun sandwiches, starting with the debut of the Pretzel Bacon Cheeseburger earlier this year. The marketing plan for the cheeseburger included national TV ...

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