Wendy’s has introduced a new brioche bun, on the heels of its recent pretzel bun, with a revamp of the Bacon Portabella Melt. The bun is the star of two new ads for the Bacon Portabella Melt on Brioche. In one ad, a man declares his affection for the burger’s brioche bun as a couple starts to eat their burgers. In another, an actor portraying an esteemed spokesperson discusses the indulgent, yet refined, brioche bun, all while mispronouncing the word “brioche.”

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