DOMINO’S PIZZA returned its long-lost legacy of quick delivery to its brand message with the January rollout of the “You Got 30 Minutes” campaign. Domino’s, remember, differentiated itself from larger competitors in the mid-1980s with a guarantee of 30-minute delivery, but had to abandon that positioning in 1993 when the chain was ordered to pay $79 million to a woman injured by a Domino’s delivery driver. The “You Got 30 Minutes” ads, created by Miami-based Crispin Porter + Bogusky, ...
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