Higher checks offset traffic declines, DineEquity says
Revitalization efforts and higher checks boosted fourth-quarter sales at DineEquity’s Applebee’s and IHOP brands, despite declines in guest traffic, the company said Wednesday. In a preview of results for the fourth quarter ended Dec. 31, DineEquity said a 2.1-percent price increase helped build check averages despite falling guest counts at the 2,000-unit Applebee’s Neighborhood Grill & Bar. DineEquity also cited ongoing marketing initiatives and menu enhancements for ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!