Calistoga Artisan Sandwiches in Louisville, Ky., used to offer an egg, cheese and a choice of sausage, applewood-smoked bacon or Black Forest ham on a bagel, a biscuit, or pressed, panini-style, between two slices of house-made sourdough bread, along with a cup of mixed fresh fruit, for $5.99. For another 40 cents you could get it in a sliced croissant. But when busing tables they noticed that not much of the fruit was being eaten, “and from a competitive standpoint, $5.99 is a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.