As I watch the progression of Wendy’s TV campaign with the man in the red wig with pigtails—Mr. Pigtails, as I’ve been calling him—it’s becoming clearer that the chain stands a better chance of reimaging itself into a hip brand than I had first thought. Before I go further, though, I must remind you that my judgment regarding Wendy’s advertising has not always been the sharpest. To wit: I was perhaps the only American who liked the “Mr. Wendy” campaign. I bet even Mr. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?