Technomic: Despite tough margins, sales of alcoholic beverages are projected to climb next year
The restaurant industry will see a modest increase in alcohol sales in 2012, but will drive that growth with higher prices and premium offerings, new research from Technomic found. Overall on-premise alcohol sales are expected to rise 2.4 percent next year, Chicago-based market research firm Technomic Inc. said. Gradually improving traffic numbers and operator expectations of better conditions in 2012 helped fuel expectations. For 2011, Technomic predicted alcohol sales growth of 1.9 ...
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