RICHMOND Va. As KFC heavily promotes its new Toasted Wrap, citing direct comparisons to competitor McDonald’s Snack Wrap, one securities analyst reported last week that while the snack may not be the desired “breakthrough” item for the fried-chicken chain, a resulting sales bump is likely. Introduced in late February, KFC’s snack item consists of a deep-fried white-meat chicken strip, a three-cheese blend, lettuce and pepper-flavored mayonnaise wrapped in a flour tortilla and toasted. ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.