The prevailing wisdom that people turn to drink in tough times was disproved during the Great Recession, as tight-fisted consumers spurned all beverages, including alcohol, when they ate out. But, in a positive sign for restaurateurs, consumers appear to be thirsty again. According to new data from market research firm The NPD Group, after two years of declining servings for nearly all beverage categories, seven of 15 beverage categories recorded growth in the quarter ended in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?