MOUNT OLIVE N.C. The Andy's Cheesesteaks and Cheeseburgers fast-casual chain has picked Genesis Marketing Partners Inc. as agency of record and will shift from traditional media placement to an integrated public-relations effort, Genesis said. Billings were not disclosed. The agency, based in Cary, N.C., said it would use web communications, media relations, event marketing, local-store marketing and special promotions to increase traffic and brand awareness for Andy's, which consists ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!