Restaurant anniversary promotions can be as simple as offering free dessert or as elaborate as sending a lucky customer on a European vacation.But operators say almost any method for celebrating a birthday milestone can be a potent way to raise brand awareness, foster goodwill and aid long-term sales growth.Of course, such promotions have to fit squarely with the brand personality and offer real value to customers, and the celebrating restaurants need to set clear objectives for their ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.